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Mini Countryman – not so mini with their launch concepts

Mini Countryman have hired some pretty creative big guns or big gun creatives for their launches. I first came across MINI GETAWAY in Stockholm when I first started studying digital strategy, at a time when I had no idea of the extent exciting possibilities in the digital and mobile world, when there was just something about “digital” that I wanted to explore.

 The case study blew me away and lit a serious fire under my brain.

Well, here is yet another brilliant concept, this one executed in Brussels for this year’s Brussels Motorshow. People could interact with the stand via the campaign website in order to once again, win a car.

Once again, MINI Countryman and their agency have come up with a campaign that converges the online and offline experience. Convergence is a trend to watch out for this year. It is exciting and it brings brands to life – literally and virtually.

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