The case study blew me away and lit a serious fire under my brain.
Well, here is yet another brilliant concept, this one executed in Brussels for this year’s Brussels Motorshow. People could interact with the stand via the campaign website in order to once again, win a car.
Once again, MINI Countryman and their agency have come up with a campaign that converges the online and offline experience. Convergence is a trend to watch out for this year. It is exciting and it brings brands to life – literally and virtually.