The South African Constitution came into effect on the 3 February 1997 and is agreed to be the most advanced constitution in the world, yet how many of us, the citizens of Mzansi actually know this, or even what the constitution actually says? The campaign is set to educate South Africans about the rights our constitution guarantees and how to exercise those rights.
The campaign will run this week (from the 20 Feb until 24 Feb) and will release an “ad” for every day. As their budget is not huge they are relying heavily on social media platforms to create a viral buzz about the campaign.
Each day for the duration of the campaign Creative Sovereign will show that day’s ad. Visit us, let’s have a conversation about the concepts and please spread the word. Let’s help this worthy campaign go viral.
You can get more information on their website www.wethepeople.org.za.
Todays ad! I am not sure if they will be running them over the weekend - but we'll keep you posted.