Well, Audi has done it again with another feat of advancement through technology with their latest launch.
They have thought up an entirely new breed of "billboard". "Four life-sized Audi cars will displayed inside the rings of a massive Audi symbol attached to an iconic bridge structure or in front of landmark spaces - the Sydney Harbour Bridge, Brooklyn Bridge, Tower Bridge, Venice. The rings rotate around, light-up at night, and move up and down the bridge. Against the backdrop of spectacular urban architecture, the Audi installation reflects Audi’s continuous challenging of the status quo, its capacity to innovate, and its ability to avoid the bland and the ordinary."
The build up and anticipation of the launch is bound to create a media frenzy as we will watch the process of creation, the engineering feat of the installation and the spectacular launch event.