This is one of the best adverts I have ever seen. And am so proud that it's South African. Finally we have come out of the dark ages of advertising and are exploring new media and ambient opportunities more and more. It means that advertising is on the move and very soon it's not going to be okay to just put a print ad in a magazine.

 Absolut Vodka is a brand that is taking full advantage of the power of creativity and personal storytelling using augmented reality.